A Canadian, immigrant & woman run independent fashion label, based in the beautiful Nova Scotia, Canada. We craft high-quality wardrobe staples using natural fibres and repurposed deadstock - bringing together everyday comfort, timeless design, and a commitment to reducing waste.

What Makes Better Day Different?

The four pillars that guide our work and values:

Small-Batch Collection

Distinctive pieces made in limited quantities which are unique and one-of-a-kind

Sustainable Materials

100% natural fibre clothing, and repurposing deadstock where available

Ethically Made

Working directly with skilled artisans & certified Fair Trade partners

Timeless Design

Thoughtful and wearable designs made with with longevity and versatility in mind

Meet the founder

Sara Shabnam is a first-generation Bangladeshi-Canadian immigrant, whose childhood in Bangladesh’s garment industry exposed her to the human and environmental cost of fast fashion. She combines her Bangladeshi heritage, Canadian lifestyle and passion for fashion to reimagine what responsible, beautiful fashion can be created through community.